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Food Brand
Food
Creator-Led Amazon Visibility Campaign Supporting Product Discovery & Brand Awareness
TryLyst activated creators to purchase and experience a food brand's vegetarian simmer sauce through Amazon — generating authentic UGC, product discovery, increased Amazon visibility, and brand awareness for a new product launch.
Amazon Campaign
Food Brand
19
Creator Purchases
17
Licensed UGC Assets
#12 → #1
Keyword Ranking
57.6%
Avg Audience Reach
Retailer:
Amazon
The Challenge
The brand wanted to increase visibility and awareness for a newer Amazon product launch while generating authentic creator content.
Drive product trial through creator purchases
Generate authentic recipe and lifestyle UGC
Increase Amazon visibility
Build social awareness for a newer product launch
The Approach
Activated food, recipe, and lifestyle creators aligned with the product category.
Creators purchased the product directly through Amazon and uploaded proof of purchase.
Creators incorporated the simmer sauce into recipes, meal preparation, and everyday cooking content.
TryLyst tracked creator participation, content completion, sentiment, and keyword visibility throughout the campaign.
The Outcome
The campaign successfully combined creator-led product discovery, authentic recipe content, brand awareness, and Amazon visibility support for a newer product launch.
Creators generated recipe-focused and lifestyle-driven content that introduced the product to new audiences while creating reusable brand assets and supporting overall product awareness.
All creator content was fully licensed to the brand for use across paid and organic marketing channels.
Amazon Keyword Rankings
Throughout the campaign, TryLyst monitored keyword visibility and product discoverability for the Vegetarian Simmer Sauce listing. The campaign helped increase visibility for a newer Amazon product while generating authentic creator content and real product trial through targeted creator activations.
Vegetarian Simmer Sauce
Start
#12
Current
#1
↑ +11
Simmer Sauce
Start
#56
Current
#35
↑ +21
Campaign Highlights
19
creator purchases completed
17
licensed UGC assets delivered
26.3K+
combined creator audience
7.7K+
total content views
57.6%
average audience reach rate
100%
positive creator sentiment (internal feedback)
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