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Beverage Brand
Beverage
Multi-Retail Creator Activation Supporting Sprouts Discovery + Target Launch Visibility
TryLyst activated nano and micro creators across Sprouts and Target locations to support retail discovery, verified in-store purchases, authentic UGC, brand awareness, and launch visibility — generating 54 receipt-verified in-store purchases across 9 retail locations.
Target
Sprouts Farmers Market
9
Retail Locations
19.4K+
Creator Audience
4.6K+
Video Views
33%
Avg Audience Reach
Retailer:
Sprouts + Target
The Challenge
The brand wanted to support both ongoing visibility at Sprouts and awareness around a new Target launch through authentic creator-led retail discovery content.
Real in-store product interaction
Reusable authentic UGC
Verified retail purchases
Launch-focused social visibility
The Approach
Activated creators across Sprouts and Target locations throughout the U.S.
Creators purchased products directly in-store and uploaded receipts for verification through TryLyst.
Creators created authentic "healthy drink finds," grocery-run, and "new at Target" style content designed to feel natural and relatable.
TryLyst fully managed creator sourcing, approvals, coordination, reimbursements, payouts, and campaign tracking end-to-end.
The Outcome
The campaign successfully combined verified retail purchases, creator-led product discovery, reusable UGC, launch-focused retail storytelling, and authentic shopper engagement across both Sprouts and Target retail environments.
Creators generated authentic "healthy drink finds" and "new at Target" content tied directly to real shopping behavior — helping support both ongoing shelf visibility and launch awareness through relatable creator storytelling.
All creator content was fully licensed to the brand for use across paid and organic marketing channels, including social, ads, email, website, and PDP content.
Campaign Highlights
54
verified product units purchased across Sprouts and Target
10+
pieces of reusable UGC created throughout the campaign
9
retail locations activated across the U.S.
19.4K+
combined creator audience
4.6K+
total video views
33%
average audience reach rate
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