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Beauty Brand
Beauty
45K+ Audience Reached Through Product Discovery
TryLyst partnered with beauty, skincare, and lifestyle creators to purchase and try a beauty brand's konjac jelly cleanser on Amazon, creating authentic content that highlighted the product experience, increased awareness, and generated reusable UGC for the brand.
Creator Content
25+
Licensed UGC Assets
45K+
Creator Audience Reached
14K+
Content Views
52%
Avg Audience Reach
Retailer:
Amazon
The Challenge
The brand wanted to increase awareness for a newer skincare product on Amazon while generating authentic creator content that demonstrated the product experience.
Increase product awareness
Drive product trial
Generate authentic beauty content
Create reusable UGC assets
Support Amazon discoverability
The Approach
Activated beauty, skincare, and lifestyle creators aligned with the target audience.
Creators purchased the product directly through Amazon and experienced it as part of their everyday skincare routines.
Creators documented the cleanser's unique jelly texture, cleansing experience, and skincare routine integration through authentic beauty-focused content.
TryLyst managed creator sourcing, approvals, reimbursements, content tracking, and campaign execution end-to-end.
The Outcome
The campaign successfully combined creator-led product discovery, authentic skincare storytelling, and reusable content creation for a newer Amazon beauty product.
Creators showcased the cleanser through skincare routines, texture demonstrations, and product experience content that helped introduce the product to new audiences and build awareness around the product's unique positioning.
All creator content was fully licensed to the brand for use across paid and organic marketing channel.
Campaign Highlights
25+
licensed UGC assets delivered
45K+
creator audience reached
14K+
total content views
52%
average audience reach rate
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